TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear broadcasts have long been recognized as established television models, relying on scheduled programming via public channels. In contrast, on-demand streaming operate on ad-supported systems, with global streaming giants, major competitors, and niche players serving as key industry players. As media consumption habits shift, rivalry between b